Keys has been calling on some famous friends for help in her “Buy Life” campaign, which raises money to fight HIV and AIDS in Africa and India. Celebrities like Katie Holmes, Ryan Seacrest, and Usher have lent their image to the new photo shoot for the campaign, among others.
The new campaign is using the iPhone apps Stickybits and WiMO, which allows you to scan a bar code with your phone and instantly make a donation to the cause.
The Grammy award winning singer has lent her star power to similar charities in the past, and is the cofounder and global ambassador of the charity Keep a Child Alive. Keys shared her work in the documentary Alicia in Africa: Journey to the Motherland in which she strives to raise awareness for children orphaned by or living with AIDS.
She and her husband, Music Producer Swizz Beatz who also posed for the charity’s campaign, are expecting a child of their own sometime this fall; the first for the couple.
The songstress recently made headlines of on a personal nature when she began wearing a 7 carat diamond engagement ring the day before her January 25th birthday.
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While Beatz has worked with celebrities like Jennifer Lopez, Gwen Stefani, Beyoncé, and Jay Z, the wedding was a quiet affair, and the couple has been laying low in preparation of their impending parenthood.
However, the charity, whose cause is near and dear to Keys’ heart, seems to have put her back in the spotlight. Donations from the campaign will go towards shelter, nutrition, education, and medication for those children afflicted by the AIDS epidemic in Africa and India.